Here are some resources on social networking for those who want to learn more about it:
What is online social networking? For link to article click
HERE.
When you're in the world of marketing — reading about it, planning campaigns, researching people — it's sometimes easy to overlook the basics. So we started our study by simply asking 'do you know what online social networking is?'.
And that's where our first myth was debunked. It turns out social networking is not taking over the world.
Across the 17 markets surveyed, 42% of people know what online social networking is, which leaves 58% in the dark... either saying 'no' or 'don't know'. The Dutch were most likely to know the term with 89% answering 'yes', followed by Japan at 71% and Americans with 70% answering in the affirmative. Still, that leaves three in every ten Americans (the home of social networking) outside the world of digital friends and relationships.
Synovate's Senior Vice President of the US-based Consumer Insights group, Bob Michaels, says, "While a majority of Americans have access to computers there are still others, particularly seniors and immigrants, who do not. Online social networking just is not part of their world."
The implications for marketers are clear and, yes, basic. Know your audience. But you knew that.
This article looks in detail at the following:
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Who's in the in-crowd?
> Sites of choice
> Privacy and predators
> Poking around social media attitudes
> Is social media a marketing dream? Did you know?> More than half the social networkers surveyed agreed that people's language skills are deteriorating as a result of online social networking. (Huh? Wot do u mean?)
> Thirty seven percent of all people from the UAE, 35% of South Africans and 29% of Taiwanese agreed that they had more friends online than they have in the 'real' world.
> Seventy-eight percent of social networkers agree that people are better off doing outdoor activities than spending time in front of a computer. The Central and Eastern European markets were the most passionate about people getting off the PC and into the great outdoors with 99% of Polish site members agreeing with the statement, followed by Serbia (96%) and Russia (94%).
> Social networkers in Indonesia and France are the least likely to be losing interest in the activity (82% and 79% are going strong respectively).
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Social Networking for Old FartsDebunking the myths of social networking Common myths> It will take up all my time
> I will lose my privacy
> I’m not tech savvy
Fears:> I’ll be deluged with spam
> My personal and private life will collide
> My mistakes will come back to haunt me
Four ways social networks can build business How to get started with LinkedIn www.888dag.com
